Start/Sit from TribeJoint

Start/Sit is an AI-powered fan engagement and marketing toolkit—not a traditional fantasy sports platform.

Fans step into the role of manager, choose who they would START and SIT for a real match, and then use AI-powered experiences to explore the inevitable post-game question: “What if my choices had been different?”

The idea grew out of time spent with two friends who are CMOs of professional sports teams and conversations about a challenge sports marketers face: understanding fans beyond what they buy, watch or click.

Over time, fan decisions can create what we call Manager DNA—a first-party signal based on preference, instinct and choice. We see it as a way for teams, leagues, media companies and brands to add a new layer of fan understanding and engagement to the data they already have.

Here is a short recorded video of scrolling through post-match output - https://youtu.be/GOV132KY5Zo?si=63fSmXQvYvXrd21r