Spotlight
Members in the spotlight
The Guild is its people. Spotlight is where we feature members — long-form interviews, the work they're proud of, and what they're up to next. Want in? Submit your work or fill out your profile.

Feature interview
Is AI Flipping the PESO Model? Sally O'Dowd & Professor Roy Wollen on Marketing's New Playbook
A video interview published with Northwestern Medill Executive Education — on the PESO coin toss, human creativity, and what Nicole Kidman has to do with all of it.
What members are up to
Paula Faith WEINER
Founder & President, Weiner & Associates, Inc.
We're a retained executive search firm working with AI Marketers. We also offer career coaching services.
Sally Ann O'Dowd
Integrated marcom strategist and storyteller
Open to consulting or full-time: integrated marcom strategy and storytelling, focused on owned content and thought leadership.
Sally O'Dowd
B2B integrated marcom strategist and creative brand storyteller
open to consulting or full-time: head of integrated marketing communications; chief communications officer; head of content, editorial, storytelling
