Spotlight

Members in the spotlight

The Guild is its people. Spotlight is where we feature members — long-form interviews, the work they're proud of, and what they're up to next. Want in? Submit your work or fill out your profile.

Sally Ann O'Dowd in conversation with Professor Roy Wollen

Feature interview

Is AI Flipping the PESO Model? Sally O'Dowd & Professor Roy Wollen on Marketing's New Playbook

A video interview published with Northwestern Medill Executive Education — on the PESO coin toss, human creativity, and what Nicole Kidman has to do with all of it.

What members are up to

Sally Ann O'Dowd

Integrated marcom strategist and storyteller

Open to consulting or full-time: integrated marcom strategy and storytelling, focused on owned content and thought leadership.