Session library
Every Guild session, searchable
126 sessions, each curated and summarized with chapter-by-chapter recaps, so you can scan what was covered instead of scrubbing through video.
Caroline McCarten · Aug 23, 2026
AI Video Is Everywhere. So Why Does It All Look the Same
Answer / Description: AI video production has rapidly evolved from a "toy era" of short, glitchy novelty clips into an enterprise-level infrastructure era focused on workflow integration and professional-grade editing tools. While initial developments prioritized consumer-facing video generation,…
Caroline Giegerich · Aug 20, 2026
Measuring Visibility in the AI Era The 4 Ps of AI Visibility
Speaker: Caroline Giegerich Answer / Description: The "4 P’s of AI Visibility" is a conceptual measurement framework developed by the Interactive Advertising Bureau (IAB) to help brands and publishers categorize and quantify how their content appears within generative AI search engines and large…
Tiffany Holland · Aug 13, 2026
How AI-Powered Cultural Intelligence Unlocks Competitive Advantage
Answer / Description: AI-powered cultural intelligence is the process of utilizing artificial intelligence and large language models (LLMs) to analyze social media conversations across organic and paid channels to understand the underlying motivations behind consumer behavior. Unlike traditional…
Jamerlyn Brown · Aug 5, 2026
34000 Small Businesses Reveal AI Adoption in Intuit QuickBooks 2026 AI Report
Answer / Description: Data communications is an evidence-based storytelling discipline that translates raw data into useful stories, starting with empirical evidence rather than a predetermined point of view. Unlike traditional public relations or subjective thought leadership, data communication…
Greg Licciardi · Jul 30, 2026
The Holy Grail of Marketing for the AI Era
Answer / Description: The "Holy Grail of Marketing" is defined by the "5 Rs" framework: reaching the Right Person with the Right Message in the Right Environment at the Right Time to deliver the Right Outcome . This framework emphasizes aligning precise audience data and consumer context so that…
Andrew Hirsch · Jul 23, 2026
How AI Is Changing Recruiting and Job Search Andrew Hersh of Hybrid Hire on Smarter Hiring
In this AI Insiders session from AI Marketers Guild, David Berkowitz sits down with Andrew Hirsch, founder of Hybrid Hire, to explore practical ways AI is improving recruiting workflows without replacing human judgment. Andrew shares how he uses tools like ChatGPT, Claude, Apollo, and Exa.ai to b…
Piers Fawkes · Jul 16, 2026
How to Build AI Human Agents Piers Fawkes on Digital Twins IP and the Future of Work
Answer / Description: AI at work is evolving from a fragmented setup where users log into individual co-pilots and software tools, into a centralized "headless" experience where tools are controlled directly inside a central Large Language Model (LLM). Platforms like Anthropic's Claude and Perple…
Nate Elliott · Jul 9, 2026
Nate Elliott Joins AIMG AI Insiders
Answer / Description: Generative AI adoption is growing on a highly linear scale, with EMARKETER forecasting that 40% of US internet users will actively prompt a generative AI chatbot at least once per week in 2026. This is a dramatic increase from just 1% of US internet users prompting a chatbot…
Adam Posner · Jul 6, 2026
A Recruiter Shares AI Hiring Secrets and Truths
Answer / Description: Recruiting technology has shifted from basic tracking tools to advanced, AI-driven systems that streamline candidate sourcing and matching, but the core "art" of recruitment remains deeply human. While modern AI integrations and platforms like LinkedIn Recruiter allow talent…
Lisa Davis · Jun 26, 2026
Leadership Authenticity and Responsible AI
David Berkowitz introduces Lisa Davis, author of The Only Woman in the Room: How to Win in a Workplace That Is Still Built for Men , alongside co-host Kathleen Murphy. Although the book's title references women, it is designed as a leadership guide for anyone who has ever felt like they are in th…
Polly Lieberman · Jun 18, 2026
How Visible Is Your Brand in ChatGPT Measuring AI Search Performance
Answer / Description: AI search is fundamentally reshaping consumer discovery, with nearly half of Americans using AI search and 37% of consumers (including up to 75% of those under the age of 30) starting their search journeys with AI instead of Google. It has normalized "zero-click" searches, w…
Scott Monty · Jun 7, 2026
Leadership That Outlasts AI - Truth Trust and Timeless Leadership
Introduction to Scott Monty and Timeless Leadership (0:05) David Berkowitz introduces Scott Monty, founder of Timeless Leadership. He highlights Scott's pioneering work at Ford, where he created playbooks for brands in conversational media. Scott now educates on human-first leadership in an AI-dr…
Eric Picard · Jun 5, 2026
Agentic Advertising Explained - Fluency on AI Agents MCP AdCP and Governance at Scale
Introduction to Agentic Advertising and Fluency (0:05) This session introduces Eric Picard, Senior Vice President of Product at Fluency, discussing agentic advertising. The goal is to understand the good, bad, and ugly aspects of AI agents and how to deploy them safely in the advertising environm…
Praveer Kochhar · Jun 1, 2026
The Agentic Loop AI Agents Reshaping Marketing Workflows and Decisions
Introduction to AI Marketers Guild APAC and Praveer Kochhar (0:05) Welcome to AI Marketers Guild APAC. I'm Nicole Quayle, co-founder of the Asia Pacific AI Marketers Guild, which started three years ago in North America. We partnered to provide a regional lens, showcasing local AI pioneers, tools…
David Monero · May 29, 2026
The State of AI in Agencies Why 66 Still Have No Measurable AI Results
Elevate Your Intelligence Platform (0:00) The digital media landscape requires clarity and unlimited intelligence across competitors, audiences, inventory, and data, all in one place. This platform helps uncover performance drivers, provides path-to-conversion reporting, media mix modeling, and o…
Bethany Crystal · May 28, 2026
How Bethany Crystal Founder CEO of Build First Built an AI-Powered Marketing Operating System
Introduction to AI-Powered Marketing Operating Systems (0:00) If you're wondering what it takes to build a marketing operating system with AI from the ground up, you're in the right place. Today, we have Bethany Crystal, CEO and founder of Build First. She's going to share what she's been buildin…
Krish Raja · May 21, 2026
AI Insiders Maximizing the Value of Your AI Tools
Answer / Description: Vibe coding is an AI-assisted development approach where individuals use natural language prompts with platforms like Claude to rapidly generate code, allowing non-technical creators to build functional digital applications without manual coding. This methodology shifts the…
Hank Leber · May 14, 2026
How AI Is Changing Social Engagement for Brands and Communities
Answer / Description: Historically, the primary challenge of scaling social media engagement has been the inability of brands to maintain authentic, two-way conversations with customers at a high volume. While brands invest heavily in large-scale marketing campaigns to build audiences, they strug…
Ms. Janet Elias · May 8, 2026
What a Veteran Tech Teacher Can Teach Marketers About AI Trust Literacy and the Next Generation
**Elevate Your Intelligence Platform** (0:00) The digital media landscape doesn't need more walls. It needs clarity, unlimited intelligence across competitors, audiences, inventory, and data. All in one place. Ask it anything and uncover the drivers behind performance. Path to conversion reportin…
Idil Cakim · Apr 30, 2026
How Gendered Language Shapes AI Responses New Research from ARF and Iris Flex
Answer / Description: The PsychoGenAI initiative is a series of empirical, bite-sized studies conducted by the Advertising Research Foundation (ARF) in collaboration with the Marketing Science Institute (MSI) to investigate cognitive and behavioral biases in human-LLM interactions. These studies…
Dr. Nici Sweaney · Apr 27, 2026
Gender Equity in the AI-Driven World Dr. Nici Sweaney
### Introduction to AI Marketers Guild APAC (0:05) Before I introduce our amazing guest speaker, I'm Nicola Quail, one of the co-founders of AI Marketers Guild APAC. To give you a brief background of what we do, who we are, AI Marketers Guild was originally founded in the US by a marketer called…
Aditya Jain · Apr 27, 2026
How to Win AI Search GEO Strategies That Actually Work
**Welcome to AI Insiders** (0:05) Everyone, welcome to another edition of AI insiders from AI marketers guild and marketecture. I'm your host David Berkowitz, here with a guest for a subject I'm pretty passionate about, pun intended. We've got Aditya Jain from Passionfruit. It's one of these AI o…
David Kohl Morgan · Apr 17, 2026
What Marketers Reveal About AI Adoption and ROI Gaps
Introduction to David Kohl (0:05) Welcome back to another edition of AI Insiders with AI Marketer's Guild. I'm your host David Berkowitz and I'm here with someone who's on my short list of favorite Davids. David Kohl, I got to know very well through his work at TrustX and one of the most David Ko…
Misha Leybovich · Apr 9, 2026
How AI Is Automating Ad Agencies
**AI's Impact on Ad Agencies: A Deep Dive with Misha Leybovich of AdSmith.AI** (0:05) **Introduction to AI Insiders and Misha Leybovich** Welcome to another edition of AI Insiders by AI Marketers Guild, part of the Market Media family. Today we have a guest I have known a while. I was introduced…
Scott Brinker · Apr 3, 2026
AI Governance and What Marketers Are Missing
### Introduction to Scott Brinker (0:05) Hey everyone, I'm David Berkowitz and welcome to another edition of AI Insiders from Architectures AI Marketers Guild. It is a true pleasure to introduce an old friend, Scott Brinker, Mr. Chief Martech himself and someone who's been trying to make sense of…
Tom Riordan · Mar 19, 2026
What AI Agents in Marketing Actually Look Like
**Welcome to AI Insiders** (0:05) Hey everyone, I'm David Berkowitz and welcome to another edition of AI Insiders by AI Marketers Guild, part of architecture media. The architecture media angle is a little more relevant today than it is even if architecture is always top of mind in our world beca…
Nate Elliott · Mar 5, 2026
How Many People Actually Use AI
**Welcome & Guest Introduction** (0:04) Hey everyone, I'm David Burkwitz. Welcome to another edition of AI Insiders with AI Marketers Guild from Architecture Media. I've got a guest; this one's been decades in the making. Nate Elliot is someone whose research, analysis, and insights I've been fol…
Catherine Toms · Mar 3, 2026
AI Search How to stay visible in 2026 with the AI Growth Academy
Answer / Description: The rise of zero-click search means that users can find the information they need directly on the search engine results page (SERP) or within an AI interface without having to click through to a website. While this trend reduces overall top-of-funnel website traffic, it shif…
David Berkowitz · Feb 27, 2026
Vibe Coding for Good
**Welcome to AI Insiders** (0:05) Hey everyone, welcome to another edition of AI Insiders by Marketers Guild. I'm your host, David Burkowitz, and I actually get to be the featured guest presenter today. I'm my own guest, and I hope I'll make myself at home in this community. You all make it easy…
Caroline Giegerich · Feb 20, 2026
AI Transparency in Advertising What Gen Z Executives and Regulators Get Wrong
**Introduction to AI Insiders & Sam Khoury** (0:05) Hello everyone, I'm David Berkowitz, welcome to another edition of AI Insiders by AI Marketers Guild from Marchitecture. We've an incredible session today with our IAB friends coming back for another round and Caroline Gilbert assembling another…
Garett Sloane · Feb 8, 2026
AI in Advertising Codex Agency Adoption Super Bowl Ads Signal
**Introduction to AI Insiders and Guest Garett Sloane** (0:05) Hello everyone. I'm David Burkowitz and welcome to another edition of AI Insiders by AI Marketers Guild by Architecture Media. I am here with an old friend, Garrett Sloane, chief tech reporter at Adage. Garrett has been I've read a lo…
David Levy · Jan 30, 2026
What Startups Are Using Now Will Define Enterprise
Welcome and Introduction (0:05) Welcome to another edition of AI Insiders by AI Marketers Guild and Market Media. Great to have you all here. I'm here with an old friend. We're old friends now, aren't we, David? (0:16) I think we're old friends. (0:19) 10-15 years is plenty. (0:22) We got to know…
Peter Shankman · Jan 22, 2026
AI Insiders with Peter Shankman on PR AI and Building Source of Sources
**Introduction to Peter Shankman** (0:05) Hey everyone, I'm David Berkowitz, back with another edition of AI Insiders by AI Marketers Guild, and very excited. I'm always excited with our guest today, but Peter is a longtime friend, someone I've gotten to know very well in New York, and gotten to…
Leo Morejon · Jan 16, 2026
How Leo Morejon Builds AI Tools with Lovable Cursor and Vibe Coding
**Introduction to AI Insiders** (0:05) Hey everyone, welcome to another edition of AI Insiders with AI Marketers Guild by March Media. I am David Burkowitz, your usually friendly host. We've got a much more friendly guest today, Leo Morejon, a multiple-time colleague, multiple-time collaborator.…
Pete Rakozy · Jan 8, 2026
How Pete Rakozy Uses Vibe Coding Custom GPTs to Build Faster and Smarter
### Introduction and guest welcome (00:05) (00:05) Hey everyone, I'm David Burkwitz and welcome to another edition of AI Insiders by AI Marketers Guild by March Media. And I'm excited to be here with a lot of community members and also our guest this week, uh, Peter Ricozie from Exit Loop. And uh…
Jill Axline · Dec 18, 2025
How Synthetic Research and AI Personas are Redefining Market Insights
### Innovative Orchestrator teaser (00:03) We're super excited to introduce Innovative Orchestrator, the first AI super agent for omni channel advertising. We're bringing [music] humans and AI agents together so that marketers can conduct a symphony across channels to reach their most valuable cu…
Tom Ollerton · Dec 12, 2025
Creativity Is the Only Thing Left Tom Ollerton on AI-Eaten Marketing
### Product / episode hook (00:05) We're super excited to introduce Innovative Orchestrator, the first AI super agent for omni channel advertising. We're bringing humans and AI agents together so that marketers can conduct a symphony across channels to reach their most valuable customers. >> AI i…
Caroline Giegerich · Dec 5, 2025
The Playbook for AI Personalization at Scale IAB The Weather Company Acxiom
### Innovative Orchestrator: AI Super Agent for Omnichannel Advertising (00:00) We're super excited to introduce Innovative Orchestrator, the first AI super agent for omni channel advertising. We're bringing humans and AI agents together so that marketers can conduct a symphony across channels to…
Mike Montague · Nov 24, 2025
Human-First AI MarketingScalable StorytellingStrategy with Avenue9s Mike Montague-AIMG AI Insiders
(00:05) We're super excited to introduce Innovative Orchestrator, the first AI super agent for omni channel advertising. We're bringing humans and AI agents together so that marketers can conduct a symphony across channels to reach their most valuable customers. AI is not a matter of if, it's a m…
Charles Manning · Nov 16, 2025
Integrative AI Where Human Intelligence Becomes the Killer App
(00:06) Welcome everyone to a special edition of AI Insiders with AI Marketers Guild. And uh and it's a a spe all our guests are special, but uh I've gotten to know Charles Manning, CEO of Coachava for Coachava for a while. I got to go to their summit in Idaho this year, which is incredible. (00:…
Colin Jeavons · Nov 14, 2025
How AI Is Rewiring Shopping Insights from Colin Jeavons of Nomix Group
(00:05) We're excited to introduce Innovative Orchestrator, an AI super agent for omnichannel advertising. We bring humans and AI agents together so marketers can conduct a symphony across channels to reach their most valuable customers. AI is not a matter of if, but how and when. We will help yo…
Jeff Sundheim · Nov 7, 2025
How AI Is Leveling the Playing Field in Marketing
(00:05) Hey everyone, I'm David Berkowitz back with another edition of AI Insiders with AI Marketers Guild by March and got a really fun speaker today. You can see his face popping up on the slides and uh and in the video feed, Jeff Sundheim from Google and an AI strategist and uh and perhaps eve…
Melinda Han Williams · Oct 31, 2025
Build Your Own AI Agent Workshop with Dstillerys
(00:05) Hey everyone, I'm David Berkowitz, host of AI Marketers Guild. We've got friends from Distillery today: Melinda Han Williams and Mark Jung to talk about building agents and putting things into practice. (00:29) We're going to learn by doing. Melinda, Mark, welcome. (00:48) Thanks for invi…
Ian Forrester · Oct 24, 2025
Unlocking Creative Effectiveness with AI - Measuring Emotion Attention Recall
(00:05) So, I'll welcome you Stephanie who I've known for very long time and proudy marketer insider intelligence alumni. Ian Forrester, who Stephanie introduced me to a few months back and and got to break bread and and hear about some of the work they're doing and I just probably as we were rol…
Michael Kingston · Oct 17, 2025
How Seeda.io Uses AI to Fix Messy Marketing Data and Redefine ROI
(00:05) Hey everyone, welcome to another edition of AI Insiders with the AI Marketers Guild. I'm David Berkowitz, and it's a pleasure to host Michael Kingston today from [Seeda.io](http://Seeda.io). Michael is one of our longer-distance callers. (00:26) I don't want to say longest distance becaus…
Idil Cakim · Oct 9, 2025
The AI Time Tradeoff Deep Work or Just More Work
Answer / Description: The AI Gap Study is a research project conducted by Idil Cakim, Founder of Iris Flex, to examine how professionals are reallocating and shifting the leisure and work time they gain through artificial intelligence. While traditional industry metrics focus heavily on productiv…
Dr. Cecilia Dones · Oct 8, 2025
Whats Real in AI Marketing Ethics Trust and Transparency
### AI Insiders kickoff and guest intro: Dr. Cecilia Dones (00:06) Hello everyone. I'm David Berkowitz and welcome to another edition of AI Insiders by AI Marketers Guild. And we've got an exciting guest today, someone I'm really eager to hear from, Dr. Cecilia Dones. Uh just a a tremendous backg…
Thomas Peham · Sep 12, 2025
AI Search 2025 How to Get Found in a Bot-First World
(00:05) Hey everyone, welcome back to another edition of AI Insiders with AI Marketers Guild. I'm Dave Berkowitz and uh thrilled to get to host someone I've been eager to have on here, Thomas from Otterly AI. I've been using their service for GEO, you know, generative engine optimization or the a…
Mike Burton · Sep 10, 2025
Unlocking the B2B Ecosystem AI Data and the Future of Intent
(00:05) Hey everyone, welcome to a special edition of a insiders with a marketers guild and and we've got a great guest today, a partner in architecture media and a company I've been learning from quite a bit throughout my career, especially as I shifted uh more toward the B2B side. that's Bombor…
Caroline Gilbert · Sep 4, 2025
Inside AI Marketing Warner Music Grey Goose IAB with Yaffe Martin Giegerich
Leaders from IAB, Warner Music, and Razorfish discuss real-world AI uses in marketing — from voice cloning for legacy artists and AI remixes to an AI-powered “Tailored Toast” chatbot and SEO optimizations for Google AI overviews. Key takeaways: prioritize consent and IP clarity, start with low-ri…
Catharine Montgomery · Aug 14, 2025
How AI Bias Impacts Brand Trust and What Marketers Can Do About It
0:05 David Burkowitz: Hey everyone, welcome back to AI Insiders. I'm David Berkowitz at AI Marketers Guild. It's a pleasure to be here and I'm especially grateful to have a returning speaker today. We try to keep fresh faces in the lineup, but Catharine Montgomery helped educate us last year abou…
James Lamberti · Aug 13, 2025
How Enterprises Startups Benchmark AI Maturity
Georgian's AI Applied Benchmarks report segments companies into Crawlers, Walkers, Joggers, and Runners, with runners defined by breadth of use cases, depth (scaling pilots into production), and tying AI to clear ROI. The study finds enterprises are adopting AI as fast or faster than growth-stage…
Nir Eisikovits · Aug 8, 2025
Why Sycophantic AI Threatens Truth and Thinking
In this session, host David Berkowitz and guest Professor Nir Eisikovits discuss how AI models have become expert people-pleasers—prioritizing agreement over accuracy—and the risks this poses for truth, critical thinking, and authentic decision-making. They also touch on the implications of these…
Bill Lederer · Jul 31, 2025
Marketing Decision Intelligence The Next Frontier in AI-Powered Marketing
In this session, host David Berkowitz and guest Bill Lederer discuss Marketing Decision Intelligence (MDI), a new approach that unifies marketing data and uses AI to deliver prescriptive insights and optimize decision-making. Bill explains how MDI extends beyond traditional business intelligence…
Cheryl Ingle · Jul 25, 2025
7 Steps to Unlock Quality Social Performance with AI
In this session, David and Cheryl explore how AI is transforming social media marketing by outlining a seven‐step framework to improve content quality and performance. They discuss platform changes, leveraging built-in AI tools, adopting a performance-first mindset, monitoring sentiment, automati…
Jordan Elkind · Jul 18, 2025
Why 95 of AI Startups Fail at Positioning (And How to Fix It)
In this presentation, Jordan Elkind explains why 95% of B2B AI startups fail at positioning, identifying three key failure modes: targeting the wrong audience, making AI the focus rather than the benefit, and forcing the buyer to do the work. He shares his practical “pain chain” framework and rea…
Elad Hefetz · Jul 14, 2025
The New Rules of AI Optimization How to Drive Traffic in the Age of ChatGPT
In this session, David Berkowitz and Elad Hefetz explore how AI platforms like ChatGPT and Google AI Overviews are reshaping digital marketing and SEO. They discuss strategies, measurements, and technical insights for optimizing website content and structure to meet the new standards required by…
Drew Moffitt · Jun 27, 2025
AI SEO and Content Strategy - Scaling Search Visibility
Answer / Description: Generative AI is reshaping search by allowing users to get instant, dynamically synthesized answers directly through large language models (LLMs) like ChatGPT, Claude, Gemini, and Perplexity, rather than clicking through traditional blue links on search engine results pages…
Sidi Lamine · Jun 23, 2025
Faster Cheaper AND Deeper - How Emotion AI Is Transforming Qual Research
In this session, brand strategist Sidi Lamine explains how integrating emotion recognition technology—via voice tone and facial expressions—enhances qualitative research. The discussion covers the benefits, practical applications, and future potential of AI-moderated interviews for more authentic…
Jeremy Kagan · Jun 23, 2025
How 3 AI Startups Are Rewriting Marketing - BranchLab, SWYM, Veylan
In this session of AI Insiders, presenters from Branch Lab, SWYM, and Veilan explain how AI-native platforms are reshaping marketing. They discuss advancements from healthcare audience targeting and programmatic media optimization to an integrated AI operating system for digital advertising, emph…
David Berkowitz · Jun 17, 2025
AI Marketing Community Building Leading with Curiosity
TL;DR: In this episode of Bold Talks, Apil Ludvic interviews David Berkowitz about his unexpected journey into marketing, his transition into a Chief Community Officer role at Marketecture Media, and the evolving challenges and opportunities in AI-driven marketing. They discuss the critical role…
Max Cammarota · Jun 13, 2025
Faster Smarter Scalable Creative Inside BCMs Ventas AI-Powered Workflow
In this session, David Berkowitz and Max Cammarota from BCM discuss the Ventas AI-powered workflow that scales creative production for performance marketing. They detail how advanced AI tools and a structured creative process can generate diverse ads, optimize performance, and accommodate platfor…
Chris Heuer · Jun 6, 2025
Chris Heuer Personal Intelligence - Your New Economic Asset in the AI Revolution AI Insiders
(00:06) David Berkowitz Welcome back to another edition of *AI Insiders* by Marketers Guild. Though I’m wearing a shirt from our sister community, Serial Marketers, we’re all friends here. I’m thrilled to see folks from overlapping communities joining in. Community is a great way to introduce tod…
Daksh Sharma · Jun 3, 2025
Vibe Marketing 101 Build Your Own Voice AI Agent in Minutes
Nicola Quail (AI Marketers Guild APAC co-founder) introduces the session, highlighting their mission to build an AI-focused marketing community across Asia Pacific. She introduces Daksh Sharma, Director of Ipit, who specializes in AI-driven marketing. Daksh explains how to build a Voice AI Agent…
Earle Richards Jr. · Jun 2, 2025
Strategic AI Custom GPTs Mitigating Bias
In this edition of AI Insiders by AI Marketers Guild, the host introduces Earle Richards Jr., who shares his expertise on leveraging AI strategically. Earle explains how he uses custom GPTs as digital team members for career development, prospecting, and personal growth while addressing the impor…
Dr. Karen Sutherland · May 14, 2025
Future of AI in Strategic Communication Dr. Karen Sutherlands
0:08 – Host: Welcome back to another edition of AI Insiders by Marketers Guild. We have a special guest I’ve been learning from for a while. I was excited to see her latest work, which has been a great source of material. 0:35 – Host: This will be a treat to share with an audience that has learne…
Adam Kleinberg · May 7, 2025
AI‑Accelerated Marketing on Agentic Workflows - Future Proof Films
Answer / Description: A liquid workforce model is an agile staffing approach where brands access a curated, highly flexible network of fractional talent and strategic partners to scale marketing efforts without the overhead of a traditional, fixed-staff agency. This model allows marketing organiz…
Matt Britton · May 2, 2025
Generation AI - Preparing Gen Alpha for an AI‑Driven Future
0:02 – HOST: Hey everyone, welcome to another edition of AI Insiders with AI Marketers Guild. We have a rare treat today because we don’t often have repeat guests. When I saw Matt Britton—my old boss at MRY and a long-time acquaintance, now CEO of Suzy and a serial author—I was excited to learn h…
Tina Chopra · Apr 23, 2025
Generative Engine Optimization (GEO) Future-Proof Content Strategy Tina Chopra
0:10 Nicola: Welcome everyone back to our monthly series for AI Marketers Guild. I'm Nicola Quail, one of the co-founders of AIMG APAC, along with Sushita in Singapore and Daksh Anadi in India. We're excited to see this community expand across the Asia-Pacific region. 0:39 Nicola: For those new t…
Erin Reilly · Apr 23, 2025
Generative AI Prompt Engineering and Education
(00:09) Welcome back to another edition of AI Insiders from the AI Marketers Guild. We have a special guest today—Erin Reilly, the founding director of the Texas Immersive Institute and Professor of Practice at the School of Advertising and Public Relations. Erin has a remarkable background and w…
Celine Udriot · Apr 16, 2025
Simulated Focus Groups AI-Powered Ideation
### (00:00:00) Welcome back to another edition of AI Insiders. To start things off, we have a special announcement from our guest Jennifer Fuentes. Interestingly, both of our guests today came from conversations at CES this year—truly the gift that keeps on giving. ### (00:00:35) We’ll introduce…
Mika Kayt · Apr 8, 2025
How Strategic Gifting Drives Revenue Growth in ABM Campaigns
### (00:00:00) Thank you everyone for joining and for those listening to the recording. I'm Ma Kite, CEO and founder of Outgage. Outgage is an engagement platform that uses gifting as a marketing channel. --- ### (00:00:34) Joining me today is Maggie Tonkan, an expert in ABM and field marketing,…
Rishad Tobaccowala · Apr 2, 2025
AI is Changing EVERYTHING The Future of Work
### (00:00:00) Hi everyone, I'm excited to kick off this edition of AI Insiders by AI Marketer Guild with a special guest I've known for quite some time and have had the pleasure of learning from during my time at a Publicis Group agency. Rashad Tobaccowala spent a significant tenure there, ultim…
David Passiak · Mar 27, 2025
How to Lead AI Transformation AI Readiness Strategy and Culture
**(0:00:00) David Passiak:** [Music] Hey everyone, welcome back to another edition of AI Insiders with AI Marketers Guild. It's a fun reunion today, so please feel free to share anything that interests you. If this is your first time or if it's been a while since you've joined us, feel free to st…
Jeremy Toeman · Mar 21, 2025
How AI is Revolutionizing Video Creation
**(00:10)** Welcome, everyone, from wherever you're dialing in from. I'm Nicola Quail, one of the co-founders of the AI Marketers Guild (AIMG) APAC, along with my colleagues Daan Anardi from India and Sushita Mahapatra from Singapore. We're thrilled to have you here and excited about how this com…
Jack Myers · Mar 19, 2025
Balancing AI & Empathy: Human-Centric Leadership in the Age of AI
(00:09) Welcome back to another edition of AI Insiders with the AI Marketers Guild. I'm especially excited about today's guest—not just a prolific author, but someone whose work was pivotal when I started in business. Back when I was cutting my teeth at eMarketer , The Jack Myers Report —or The M…
Kevin Wassong · Mar 13, 2025
AI Marketing Innovation and Content Effectiveness
(0:01) Welcome back to another edition of AI Insiders from the AI Marketers Guild. Great to see everyone here! Today, we have a guest speaker I’m really excited about—someone I’ve always enjoyed geeking out with, especially as we’ve gone deeper into AI. We had a great conversation this morning, a…
Alisha Rappaport · Mar 6, 2025
The Future of Metaverse Marketing and AI
(00:00) I want to welcome Alicia Rapaport from S&P Global. I've been following her work for a while, and I'll let her introduce herself. Alicia, why don't you share who you are and what you're working on? I'll make you a co-host so you can share anything you’d like. Welcome back, and welcome, eve…
AI Marketers Guild · Feb 27, 2025
How TWE is Transforming the Wine Industry with GenAI
00:09) Hello, everyone. I'm Nicola Quail, one of the co-founders of the AI Marketers Guild APAC, along with my colleagues De Shama Badi Shama from India and Sushita Mahapatra from Singapore. We're excited to have you all here for what we hope will be one of our biggest AI Marketers Guild webinars…
Brett Martin · Feb 27, 2025
AI in Hiring: How AI-Powered Recruitment is Changing the Game
(00:00) Welcome, everyone, to this edition of AI Insiders by the AI Marketers Guild. I’m excited to have two great guests today—Brett Martin, whom I’ve known for a long time, going back to his early pitches on mobile-social-local ideas when I was at 360i, and Jen, whom I just met. When Brett sugg…
Shiv Singh · Feb 12, 2025
AI Marketing Revolution: Shiv on Innovation, Personalization & Future Trends
(00:06) Welcome, everyone, to AI Insiders from the AI Marketers Guild. For those returning, you know these are highly participatory sessions. Today, we'll hear insights from our guest speaker, Shiv Singh.
Kate O'Neill · Jan 29, 2025
Author Kate ONeill on Future-Ready Decision Making
(00:00) Welcome to another edition of AI Insiders . We have a very special guest today—Kate O’Neill, a friend, accomplished author, speaker, and more. Kate, I’ll let you properly introduce yourself.
Siok Siok Tan · Jan 23, 2025
Thrive with Human-AI Symbiosis Masterclass
(00:10) We’re excited about the potential of the AI Marketers Guild, which started in the U.S. a few years ago by David Berkowitz. It has grown into an incredible community of marketers embracing the possibilities AI offers.
Tiffany Vasilchik, Estelle Shepherd · Jan 23, 2025
Stand Out Be Seen Make Connections
(00:00) Welcome, everyone! I’m thrilled to kick off another edition of AI Insiders from Marketer Guild. Today, we have two special guests from the innovative firm Hot Cognition: Tiffany Vasilchik and Estelle Shepherd. I’m particularly excited about this session. Tiffany and I were set to work tog…
Sree Sreeivasan · Jan 18, 2025
Sree Sreenivasan on AI, Journalism, and the Future of Marketing
(00:00) Welcome back to another edition of AI Insiders. We have a very special guest today—someone I’ve known for a long time. I’ve had the pleasure of visiting his home and taking his tours of one of the greatest museums in the world. This should be a lot of fun, especially considering his work…
Pete Pachal · Jan 18, 2025
AI Search Disruption Future of News
(00:00) Welcome back to AI Insiders with the Marketers Guild. Pete, I’ll let you introduce yourself in a moment, but this has been such a treat. Catching up with Pete recently, we’ve been exploring the journalist’s perspective on the shifting media landscape. As soon as I started diving into Medi…
Gareth Rydon · Dec 5, 2024
Generative AI Beyond the Hype Practical Insights
Answer / Description: You can maximize the value of generative AI by treating ChatGPT, Perplexity, and Claude as distinct team members with complementary skills, rather than as direct competitors. ChatGPT acts as your interactive brainstorming collaborator, Perplexity serves as your factual resea…
Avishai Chiron · Dec 5, 2024
Unlock GTM ROI AI Strategies Trendemons GTM Compass for 2025
(00:03) Welcome to this session with our friends from the AI Marketer Guild community, featuring Avishai Chiron from Trendemon, an exciting company in the go-to-market space. They’ve done terrific research, and I’ve been eager to have them share their insights. I’ll hand the floor over to Avishai…
Hannah Grey · Oct 30, 2024
Unlocking Innovation in AI Ad Tech and Data
(00:00:00) Welcome, everyone, to another edition of AI Insiders. Today, we’re excited to have three fantastic presenters. I’ve especially been looking forward to this one since I’ve known Jessica Pahoulis and Michael Miror from Hannah Grey VC for a long time. Jessica is one of the firm’s founders…
David Passiak · Oct 28, 2024
Supercharge Lead Generation with AI Powered Persona Development
**(00:06)** GPTs are designed to prompt and guide you, allowing you to focus on sharing ideas and expertise without needing to do complex prompt engineering. I began building this system early last year, investing over 3,000 hours in using ChatGPT and honing a "chain of thought" approach for guid…
Guneet Singh · Oct 28, 2024
Using Googles NotebookLM
In this webinar, host Nicola Quail and guest Guneet Singh demonstrate how Google’s NotebookLM can revolutionize a marketer’s workflow by efficiently synthesizing and organizing vast amounts of information into actionable insights. They showcase real-time demos, explain key features like data priv…
Francesca Tabor · Oct 28, 2024
Supercharge Lead Generation with AI Powered Persona Development
**(00:00)** Welcome, everyone, to this latest edition of the AI Marketers Guild. Today, I'm excited to introduce Francesca. We connected through a mutual friend, and I was immediately intrigued by her work in AI, especially her concepts around bidirectional conversational AI and how it’s transfor…
Marco Andre · Oct 9, 2024
The Seven Cardinal Sins of AI
**(00:03)** We have a special guest: Marco Andre. I first connected with Marco last summer, just as we were getting ready to launch this community, and he shared some brilliant insights on AI through his work at Novartis. His perspectives seemed like the perfect fit for sparking inspiration and d…
Isaac Gili · Sep 25, 2024
Stress-Free B2B Video Production
**(00:00:00)** Today, we have a special edition featuring Isaac Gili and the team from Shuffll. I've been speaking with Isaac for a while about their innovative approach to video production, and I'm excited to share it with you all. I think this will be really valuable for many of you. This sessi…
Nicola Quail · Sep 18, 2024
Exploring Key AI Trends in Marketing
**(00:00)** Thank you, David. I'm thrilled to welcome everyone to the launch of the AI Marketers Guild (AIMG) APAC community! I’m Nicola Quail, founder of Insights Exchange, based in Sydney, and part of the founding team for AIMG APAC, alongside Dakshama and Anadi Sharma from India, and Sushita M…
Abtin Buergari · Sep 18, 2024
Unlocking AI-Powered Media Strategies
**(00:00)** We have a fun conversation planned on media buying with Abtin Buergari from Blueprint. Abtin was introduced by our community member, Chris Perkins, and it’s wonderful to see how speakers are emerging from our own network. Abtin, thank you for joining us. I’ll make you a co-host, so fe…
Peter Kraus · Sep 6, 2024
Measuring Content Marketing Value
Answer / Description: Generative AI has radically lowered the barriers to content creation, resulting in an overwhelming surge of low-quality, automated content that dilutes traditional SEO strategies. To maintain marketing value, brands must shift away from high-volume, generic publishing and in…
David Passiak · Aug 28, 2024
Mastering Advanced Marketing with ChatGPT Hands-On Training for Elite Marketers with David Passiak
**(00:00)** Today, we have a special session with David, founder of Creator Pro, who has created some amazing AI-driven modules to tackle various marketing challenges. David has taught marketing to tens of thousands of people over the years, so it’s fantastic to have him guide us through advance…
Marc Maleh, Clive Henry · Aug 21, 2024
AIs Role in Creative and Personalized Marketing
**(00:43)** Today, I have the pleasure of catching up with Marc Maleh, now the Global CTO at Huge. Marc and I reconnected through Progress Partners and their Exec-in-Residence program. Progress Partners is a great M&A firm that connects leaders across fields and stays at the forefront of what's n…
Brooke Smarsh · Aug 18, 2024
Navigating AI and Copyright Law Insights from Legal Expert
**(00:00)** Today we have a special guest, Brooke Smarsh, who may look familiar, especially to our regulars here. Many of you have probably learned a lot from Brooke before, and I’m excited to officially welcome her as our guest speaker. Brooke has shared valuable insights on previous calls, part…
Kate Cook · Aug 10, 2024
AIs Impact on Marketing Future Trends and Strategies
**(00:00)** I'm previous sessions, where she’s either asked great questions or shared valuable insights. People like Kate make these community calls so meaningful, and I’m constantly learning from the group. Kate can you please introduce yourself. **(02:02)** Kate: Thanks, David, and thank you fo…
Jeremiah Owyang · Aug 10, 2024
How AI Agents are Revolutionizing Marketing
(00:00) We have an exciting guest, Jeremiah Owyang. Jeremiah and I go way back. Fun fact: Jeremiah was on the first live panel I ever participated in 20 years ago at a Frost & Sullivan event. It was the early days of search, and we were just figuring things out with experts like Ivan Ash, the SEO…
Jeremy Toeman · Aug 10, 2024
AI-Powered Video Marketing Workshop Insights Techniques from Augie Studio
**(00:00)** Hello, everyone! If we haven’t met yet, I’m David Berkowitz, founder of the AI Marketers Guild. It’s great to see so many community members and friends here today. We have a special guest, Jeremy Toeman, founder of Auggie Studio, along with some team members. Jeremy was part of our ve…
Richard McBeath · Jul 5, 2024
Innovative Marketing with AI
**(00:00)** David: Richard McBeath is here, and Richard, I’ll give you the mic. For everyone else, feel free to share thoughts and questions in the comments—we want to keep it interactive. So, Richard, why don’t you introduce yourself and what you’re working on? Richard: Thanks for the invite, Da…
Catharine Montgomery · Jul 5, 2024
Unveiling Bias in AI Insights
**(00:00)** [Music] Katherine: Thank you. It’s great to be here. I’m Katherine Montgomery, the founder and CEO of Better Together, a full-service communications agency focused on social impact. We work with both for-profit and non-profit organizations, as long as we’re helping to make a positive…
Judah Phillips · Jul 5, 2024
AI-Powered Marketing Insights
**(04:24)** Judah: Sure, happy to share. A quick background: I’ve been in the internet and software space since the mid-90s. My first startup was around 1997, working in information retrieval. It was before Google, back when Northern Light was big. I worked with indexing data from the Congression…
Elaine Zelby · Jul 5, 2024
Top of Funnel (TOFU) Marketing Strategies
**(00:00)** David: Elaine, it’s a pleasure reconnecting with you live today. Excited to hear about your work with Tofu and how AI fits into go-to-market strategies, which I know is a hot topic here. I think it’s something we’re all grappling with in different ways. To start, could you introduce y…
Debra Williamsons · Jul 5, 2024
The Future of Marketing AI
David: Very excited to have Debra Williamson here. We’ve known each other for a long time—I’m an eMarketer alum from 2001 to 2004. A lot of what I learned in the industry comes from reading those reports and writing articles on things I had no experience with, like online grocery markets or B2B e…
Ashlee Green · Jul 5, 2024
Transforming Culture and Creativity
**(00:00)** David: Very excited today to welcome Ashlee Green, VP of Accounts and Culture at Creative Theory Agency. Ashlee is a transformative force, shaping the agency's culture and driving its success. She joined in 2018 as the first woman and fourth employee and quickly became a catalyst for…
Brennan Woodruff · Jun 24, 2024
How Generative AI is transforming Content Creation
In this video, Brennan Woodruff, Co-Founder and COO of GoCharlie, explains how generative AI is transforming branded content creation for agencies. He discusses the evolution of their product, the efficiency gains from automating content and meta work, and future innovations like customizable bra…
Agnes Chung · Jun 22, 2024
Innovative use of AI in music Industry
In this episode, Agnes Chung, Senior Director of AI & Search at Songtradr, explains how AI is transforming music discovery by enhancing the search process and playlist creation for brands and music supervisors. She emphasizes that while AI serves as an efficient support tool, the human creative t…
Gavin Blawie · Jun 22, 2024
AI for research and Ideation - Human value vs. AI
In this interview, Gavin Blawie shares his journey with AI in marketing—from early sponsorship projects with IBM and major events like the Masters and Grammys to his current explorations in generative AI. He emphasizes that while AI is a powerful tool for research and ideation, true creativity st…
James Mullany · Jun 22, 2024
How AI is transforming Media Planning, Buying and Analytics
In this video, James Mullany, Group Director of Media at Beeby Clark+Meyler, explains how AI is transforming media planning, buying, and analytics. He details his agency’s approach to discovering, vetting, and integrating innovative AI tools and partnerships to enhance digital marketing campaigns…
Kayo Zhang · Jun 22, 2024
Integration of AI in the creative process
In this interview, Kayo Zhang, Creative Director at Magnet, explains how his agency is integrating AI into their creative process to enhance efficiency and spark innovation while navigating legal and regulatory challenges. She shares her enthusiasm for technology and outlines the practical applic…
Jourdan Huys · Jun 22, 2024
Creative Strength and Thoughtful integration of AI
Jourdan Huys, Managing Director at Foul Mouth Creative, discusses her agency’s journey during its first year, highlighting their creative strengths and thoughtful integration of AI. She explains how AI is used primarily for research and repetitive tasks while emphasizing that human creativity and…
Paul Greenberg · May 22, 2024
Can AI Predict if you will go Viral
Answer / Description: Predictive AI forecasts social video success by analyzing historical performance data alongside computer vision, natural language processing (NLP), and topic clustering to identify unsaturated, high-engagement content niches. By mapping video metrics across axes of total vie…
Gary Kibel · May 20, 2024
Decoding AIs Legal Landscape Gary Kibel on Copyright Creativity and AI
(00:00) We have a fantastic guest today, one of my first choices for this speaker series. Each week on Muma Insiders, you'll see a more detailed schedule. Today, we're excited to have Gary Kibel with us. I've followed Gary's work for years. If there's a legal discussion in the ad industry, odds a…
Avi Muchnick · May 20, 2024
AI-Powered A-B Testing and CRO Insights
**(00:00)** Thanks, everyone, for joining AI Marketer Skill today, and a special thanks to Avi Muchnick from AB3. Today’s session covers A/B testing, conversion rate optimization (CRO), and the role of AI in these areas. I’ll even turn on the AI companion—only fitting for a session like this! Avi…
Iain Thomas · May 20, 2024
Storytelling in the Age of AI Insights
**(00:00)** Can everyone see my screen? Great. I’m going to talk about storytelling through technology, which I’ve been working on in various ways, both with agencies and through my personal work. It’s something I’m passionate about, and I’ve fortunately become known for. Today, I run an agency c…
Jonathan Mendez · May 13, 2024
AI-Powered Segmentation Revolutionizing Marketing with Neuralift
**(00:00)** Welcome, everyone, to the latest edition of *AI Marketer Skills*. Today, we're excited to have Jonathan Mendez from Neuralift here to share insights on segmentation and more. I've known Jonathan for a long time, probably since his time founding and running Yieldbot—a fantastic perform…
Tameka Kee · May 7, 2024
Redefining Media Measurement with AI Insights
(00:00) The AI companion is on, and if you haven’t tested it out, I highly recommend it. What I like most is how it catches you up on things you might have missed—like, “What was that reference?” or “What did they say about that?” Anyway, I want to start this conversation with Tameka, who’s been…
Chris Pfaff · May 7, 2024
AI at the Forefront: Cutting-Edge Tech and Media Innovations
(00:00) I was involved with New York Ventures before starting my consultancy. We work primarily in media tech, particularly machine learning and AI for media, OTT, and extended reality. We're always scouting for the next big thing, focusing mostly on Europe and North America. But way back, I was…
Joseph Galarneau · May 7, 2024
Empowering Consumer Marketing with Real-Time AI
(00:00) Thanks, everyone. Today, I’ll give you a quick overview of CivicScience and then introduce Sage, our consumer insights AI assistant. If you want to sign up for a free beta, just visit ai.civicscience.com—no fees involved. (00:32) CivicScience is a real-time consumer insights and activatio…
Michelle Vincent · May 6, 2024
Mastering the Art of AI in Content Creation
(00:00) I recently had the pleasure of speaking alongside Michelle Vincent at an event hosted by our mutual friend, Epi, who organizes the Bold Awards. Michelle was one of the guest speakers, and it was just a few weeks before the Marketers Guild launched. From the moment I heard her insights, I…
Dana Hork · May 6, 2024
Unlocking Creative Genius Revolutionizing Brand Strategy with AI
**(00:00)** Dana and I connected, and she started sharing some great ways AI is being applied in the agency tech stack. I thought this was something many people would want to hear about, including myself. Dana then mentioned that MK would have a lot to contribute as well, and we agreed more exper…
John Reilly · Apr 8, 2024
How Agencies Are Using AI For Ad Data Analysis
**(00:00)** Hello everyone, and thanks for joining us today. If we haven’t met, I’m David Burkwit, the founder of the AI Marketers Guild, and I’m here with John Riley, co-founder and CEO of AIO. I’m excited to learn more from John today about how agencies are using AI for data analysis. I’ll hand…