The Art of Storytelling — AI writes, brands tell the story.

Hi everyone 👋

I’ve just published a new white paper that I thought might be relevant to people working in branding, marketing and communications: **The Art of Storytelling — AI writes, brands tell the story.**

As AI makes content creation faster and more accessible, I wanted to explore a question that feels increasingly important: If everyone can create and tell stories, what will make a brand truly distinctive?

The white paper looks at how AI is changing storytelling and brand content — but also at what remains fundamentally human: giving meaning to a story, carrying a vision and building a distinctive identity over time.

If this is a topic you’re currently thinking about in your work, I’d love to hear your perspective.

📕 **The white paper is free to download here:** elsa-lieng.squarespace.com

Available in English 🇬🇧 and French 🇫🇷

Hope you find it useful — and I’d be very interested to hear how AI is changing the way you approach storytelling and branding.