AI-Powered Video Marketing Workshop Insights Techniques from Augie Studio

Hello, everyone! If we haven’t met yet, I’m David Berkowitz, founder of the AI Marketers Guild. It’s great to see so many community members and friends here today. We have a special guest, Jeremy Toeman, founder of Auggie Studio, along with some team members. Jeremy was part of our very first AI Marketers Guild event, even before AMG officially launched, and he and his team have been active in the community ever since.

I’ve been trying out Auggie Studio from early on, and it’s been a lot of fun to use. I also got to see Jeremy speak at a recent event, where I learned a ton about AI for video, so I’m looking forward to more insights today. If you've been to our sessions before, you know they're usually interactive, so please share any questions in the chat or raise your hand if you’d like to jump in. Let’s have a great community conversation! Jeremy, all yours.

**(02:00)**  

Hi, everyone! Normally, we’d go around for intros, but I think we’ll skip that today since we have a full house. I’ve also brought a few members of the team because I know some of you are already using Auggie Studio, so during the demo, if you’d like to dive into more advanced features, we can set up breakout rooms.

With that said, let’s jump in. I’ll take you through some key topics today, but please feel free to make this as interactive as possible. If there’s an area you’d like to explore more deeply, let me know, and we’ll adjust as we go.

**(03:34)**  

Great, so here’s what we’ll cover today: a quick introduction to me and why video matters for your business, especially if you’re just getting started. We’ll also give you a few tips on creating videos and then show you how Auggie can help. You can use Auggie to get started or to speed up and enhance your current workflow for social media or other channels.

**(04:09)**  

Hi, I’m Jeremy. I’ve spent about 30 years in the tech and media industry. I was the first employee at Sling Media, which made the Slingbox, the first device that let you watch TV remotely in 2005. Sling is still around today as Sling TV. I’ve also worked with companies like Vudu, Sonos, and others that didn’t make it to market, as well as co-founding Digit, an app that combined live TV and streaming. After Digit was acquired, I spent time at CBS Interactive and WarnerMedia. I founded Auggie Studio about two and a half years ago.

**(05:12)**  

My background has been all about working with rights holders, content creators, publishers, and advertisers, and that perspective shapes our approach at Auggie Studio. We focus on brand needs, privacy, and copyright, which I’ll talk more about as we go.

**(05:44)**  

Why does video matter for your business? Some quick stats: Around 70% of businesses—filtered to exclude industries where video doesn’t make sense, like dry cleaning or factories—don’t use video because of costs, lack of resources, or past budget overages. But video works: audiences retain video content better and have a higher purchase intent. The challenge is creating video content without spending thousands monthly on production.

**(06:21)**  

When it comes to creating video, there are tools for every purpose. For influencer or simple creator content, there’s CapCut, iMovie, and TikTok. If you’re producing high-budget videos like commercials or films, tools like Avid and Final Cut Pro are your go-tos. But for short-form, social-friendly video ads or promos that might only get a couple of days’ views, anything beyond that is often overkill. Auggie Studio is DIY-friendly so that anyone here can become self-sufficient in video marketing.

**(08:24)**  

So, let’s get started. If you haven’t used much video yet, here are three easy ways to dive in: 

1. **Thought Leadership Videos**: Video podcasts, Zoom recordings, and so on are popular, but they tend to get down-ranked by platforms like YouTube and TikTok. To improve engagement, add visuals like graphs or animations.

2. **Explainer and Demo Videos**: Use tools like Loom to explain your product, or enhance these videos with Auggie for more engagement.

3. **Social Ads**: If you have existing footage, Auggie makes it easy to repurpose that content for ads. Reusing assets, especially ones you’ve invested in, maximizes their value.  

**(11:26)**  

Places to post these videos include:

- **Web and Landing Pages**: Adding video to relevant web pages can boost SEO by up to 50%.

- **Social Media**: This one’s a no-brainer; everyone understands the need for social presence.

- **Email Marketing**: Adding video to emails can increase open and click-through rates by up to 300%.

Alright, let’s jump into Auggie Studio. Are there any questions before we dive into the demo?

**(12:42)**  

Welcome to Auggie Studio! Our vision is to make video creation as fast and easy as possible. Whether you start with a script, narration, a recording, or nothing at all, Auggie turns your content into a video in about three minutes.

**(13:49)**  

Let’s create a video together. If you have a script, you can paste it here. You can also record audio, use our AI voices, or upload a narration. If you don’t have anything yet, you can start from scratch. We also offer a feature called Storyteller, which is a fully generative video tool, but that’s more experimental.

**(14:44)**  

We have different templates to help you get started. Let’s say we want to make a thought leadership video for parents on why soccer is great for kids’ confidence and physical health. Here’s how Auggie will generate a script.

**(17:33)**  

We have several AI voices to choose from, and we try to make them as diverse as possible. You can also clone your own voice if you prefer. I’m going to choose one of our standard voices for today.

**(18:39)**  

Once we choose a voice, we select a video format (e.g., TikTok, YouTube). Auggie will now listen to the script, analyze it, and build a storyboard. It detects where sentences break, matches keywords with relevant clips from Getty Images, and creates a rough cut. This process usually takes about three minutes, so while we wait, I’ll show you some examples of videos made with Auggie.

**(20:12)**  

Here’s one we made for a local business, Cantina White Plains. The owner wanted a video with scenes around town, leading to the restaurant. Auggie generated this in about 25 minutes.

[Plays Video]

**(21:47)**  

Let’s look at the editing interface in Auggie. It’s simplified compared to tools like Premiere Pro. The left side shows the script, the bottom is the storyboard, and the preview is on the right. These elements are all connected, so you can click anywhere in the script to jump to that part of the storyboard and timeline.

**(23:55)**  

Another example is a video from the Allentown Film Festival. Local figures recorded videos and then uploaded them to Auggie, where Auggie added visuals and effects. You can adjust layouts, add split screens, or picture-in-picture with a click.

**(26:30)**  

Let’s check on our soccer video. Here’s the rough cut Auggie generated, which saved about an hour of manual editing. While it’s a good start, there are some scenes that don’t fit, like the baseball clip. Auggie is designed to get you close, but you’ll still want to spend 5 to 25 minutes refining it.

**(27:57)**  

To replace clips, just click on a scene, select “Replace,” and search for new footage. You can use Getty’s stock library or upload your own content. You can also add closed captions with one click, and adjust styles, colors, or fonts.

**(35:46)**  

You can add custom assets, like logos or QR codes, by uploading them to your library and positioning them in the video. If you have brand music, Auggie also includes access to 6,000 tracks.

**(38:17)**  

Auggie also has computer vision features. If you upload a large video file, like a sports reel, Auggie can find specific scenes, like “soccer” or “celebration,” based on visual content, which makes asset management easy.

**(42:15)**  

For rights and licensing, Auggie includes commercial rights to all Getty content used in Auggie. If you upload your own assets, they remain private—Auggie doesn’t add them to any shared library. In the future, we’ll add features like custom LLMs to further personalize content.

**(45:11)**  

Let me show a few final examples. Here’s a quick video the Hudson Valley Venture Hub made for their newsletter. They summarized key content and turned it into a video to boost engagement.

**(46:12)**  

And here’s a fun one: I uploaded “Ocean’s Eleven” to Auggie and had it generate a rom-com-style trailer using AI for the script, voice, and music. This is fully AI-created:

[Plays Video]

**(48:32)**  

Alright,

 that’s Auggie! Are there any final questions?

**(49:04)**  

Q: Can you adjust the tone of AI voices?  

A: We’re working on adding more voice customization, and you can already use punctuation to influence tone.

**(51:47)**  

Q: How does it handle things like pronunciation?  

A: We recommend previewing the voice before publishing. It’s good with proper names, but sometimes words or initials need adjustments.

**(57:56)**  

Thanks, everyone! Remember to check out the free month of premium access using the promo code shared in the chat. We’re here to help, so feel free to reach out through the AMG community or directly. We’d love your feedback and ideas for features you’d like to see in Auggie. Thanks again, and have a great day!