How AI is Revolutionizing Video Creation

Welcome, everyone, from wherever you're dialing in from. I'm Nicola Quail, one of the co-founders of the AI Marketers Guild (AIMG) APAC, along with my colleagues Daan Anardi from India and Sushita Mahapatra from Singapore. We're thrilled to have you here and excited about how this community is expanding across the APAC region. I know we also have friends joining from North America, as our guest speaker is based there.

Before I introduce Jeremy, I’d like to give a brief background for those new to the community.

**(00:47)**

The AI Marketers Guild was the brainchild of US marketer David Burwitz. After launching two years ago, the community has grown significantly in North America. We reached out to David to partner with AIMG and help create a regional community that showcases local pioneers, AI tools, and marketing best practices with AI integration—while also featuring world-class thought leaders.

We host monthly webinars and will soon invite you to join our Slack community. We're also planning city-based meetups later this year. We're thrilled that you're not just dabbling on the fringes of AI, but actively leaning in.

**(01:22)**

It’s my privilege to introduce our guest speaker and workshop host, Jeremy Toeman. Jeremy previously led Product and Innovation at Warner Media, where he tackled the challenge of scaling video creation. This led him to co-found an all-in-one video studio designed to simplify video creation for businesses of all skill levels.

Jeremy has spoken at AIMG US, and today he'll guide us through a demo and workshop, covering the background of the product, a live demo, and interactive exercises. He’s done this a few times, so feel free to ask questions directly—either in the chat or by unmuting. The best way to learn is to get hands-on, and we're lucky to have one of the best here with us.

Without further ado, welcome Jeremy!

**(02:35)**

Thanks so much—it's a pleasure to be here. David told me that, by coincidence or fate, I happened to be at the very first AIMG meetup in New York City two years ago. That’s where I first met him, and I loved what he was doing. It was a perfect match with what we were building at Augie. I'm excited to continue that connection and meet folks across different regions.

As Nicola mentioned, I like interactivity. I might occasionally call on the audience, but always in a fun way. I’ve got a presentation that covers important stats on social and AI video, and then we’ll dive into a hands-on workshop where we’ll create videos together.

**(04:12)**

Let me start my screen share. If something isn’t working, someone will probably wave at me—so I’m going to trust that everything’s fine.

Nicola's intro was spot on. Augie started from a personal frustration: trying to make video content efficiently. I’ll explain more in a minute, but today we’ll walk through who I am, why this matters, how to get started, and then dive into the demo.

**(05:22)**

I’ve spent my entire career at the intersection of tech and media. I was the first employee at Sling Media and helped build the original Slingbox—the first way to watch TV online, long before Netflix and YouTube. Later, I helped launch companies like Vudu and Sonos.

In the 2010s, I started my own company called Digit, which created the first app to combine live TV and streaming. It was acquired, and I went on to lead Product at CBS Interactive, then Warner Media, during the pandemic.

During the pandemic, my friend (now co-founder) and I started a podcast. As we tried to grow it, the number one recommendation was to make video content. Despite working at Warner and having access to top-tier editors and tools, it was still incredibly difficult and frustrating.

**(06:57)**

That frustration led me to explore why video creation is so hard. We'll dive into that shortly. But first, let’s talk about the state of video itself.

This next video will share a few key stats. Every video I show today was created using Augie. While we once hoped video would replace all slide decks, we realized that sometimes you need slides for pacing. That said, let’s give it a try.

**(08:35)**

Experts say the best time to start video marketing was years ago. The second-best time? Today. The world of video marketing is growing fast.

Only 1 in 3 companies can keep up with their video content needs. The common reasons? Not enough time, people, or resources. Video production teams often become the bottleneck—not due to lack of skill, but because the tools are slow and time-consuming.

**(09:36)**

Some key numbers: every minute, 500 hours of video are uploaded to YouTube. That’s over 5,000 hours since I began this talk.

Brands love video because it works. Once you integrate it into your workflow, it can be incredibly effective—if you can make it work within your time and budget.

Marketers often lack tools for video creation. Adobe Premiere Pro is powerful, but learning it can feel like flying a helicopter just to pick up milk. Meanwhile, tools like CapCut are great for creators, but not for brand-level work with guidelines and assets.

**(11:34)**

Let’s do a quick pulse check. Give a thumbs up if your brand is making enough videos to meet your marketing goals. Anyone? Now, how many of you feel overwhelmed or haven’t started with video yet?

The big hurdle most people face is deciding what kind of video to make. Here’s a cheat sheet:  

1. **Thought leadership videos** – Someone at your company likely has expertise. Record them sharing insights.  

2. **Explainers and demo videos** – Use tools like Loom or Zight to record product walkthroughs.  

3. **Social ads** – You can target micro-audiences with just a few dollars and test content with low risk.

**(12:40)**  

There are incredibly easy ways to get started with video, and they don’t require a lot of production time or planning. You don’t need Augie for everything—you can simply record your CEO talking about something they know well. 

Thought leadership, explainer videos, and social videos are excellent entry points for any product, service, or brand.

**(14:13)**  

Now, let’s talk about where to place these videos for maximum impact. One stat that might surprise you: if you add a video that’s contextually relevant to your web page, it significantly boosts SEO. For example, a homepage filled with content about your amazing widgets will perform even better if you include a video about how great those widgets are.

We believe (though can’t fully prove) that uploading the video to YouTube might give you an extra SEO bump.

**(15:14)**  

Video is also critical on social platforms. Figure out where your audience is. For many B2B companies, LinkedIn is an easy and impactful place to start. If you’re targeting enterprise clients, LinkedIn video content is incredibly effective.

For broader reach, platforms like TikTok and YouTube are still growing rapidly. It’s definitely not too late to establish your brand’s presence there.

 **(16:11)**  

The third key area is email. If you work with your email marketing team—or are part of it—know that including video links in your emails boosts engagement significantly. On average, video in emails can improve engagement rates by up to 300%.

That doesn’t mean embedding huge video files. Instead, you can include a subject line like “Watch our video,” a thumbnail image, or an animated GIF that hints at video content.

 **(17:17)**  

I’ve shared a lot of information, so let’s move into the next part—getting hands-on with Augie. I’ll start by showing you the dashboard and walk through how to create a video.

Let’s dive into creating one together. I’ll begin without any explanation and peel back the layers afterward.

 **(17:48)**  

Nicole G., you were the first person to join—could you share a hobby or pastime, or even one you wish you had?

**Nicole:** Sure! Let’s go with watercolor painting.  

Great choice. I don’t know much about it, but now I’m going to use Augie to explain why watercolor painting is a soothing hobby that offsets a busy workday.

We’ll go with a “hopeful” tone for this video. Augie will help us write a script. You can regenerate the script or edit it manually. The platform uses ChatGPT for writing and has been trained specifically on marketing-style video narration.

You can either read the script yourself, use your cloned voice (with a one-time 45–60 second recording), or choose from over 200 synthetic AI voices. These are fully licensed for commercial use—no celebrity voices like Scarlett Johansson, but a wide range of accents and styles.

Let’s pick the voice “Andrew” for this one. Since I don’t have any watercolor assets on hand, I’ll ask Augie to handle everything: generate content, script, and visuals.

 **(21:50)**  

This process takes about 90 seconds to three minutes. Augie will voice the script, break it into segments (storyboard style), and assign media assets to each section.

We designed Augie so that making a video is as easy as paint-by-numbers. While that loads, I’ll show a few sample videos we've made using Augie, including a Kickstarter video and a British Airways ad.

 **(23:47)**  

The Kickstarter video had no narration. The British Airways video featured a narrator. The third example uses a human narrator—Jonathan Haidt—where we repurposed his talk into a social media video. This highlights the importance of **content reuse**.

Even if you’ve spent $15,000 on a video ad, ask yourself: what else can you do with those assets?

Now let’s return to Augie and view the video we started with: “Embracing Calm Through Watercolor Art.”

Augie generates a **Rough Cut Report**, estimating how much time it saved you. While this isn't a final, polished video, it's a strong first draft.

Let’s watch it.

**(27:52)**  

The voiceover worked well, except the last syllable was cut off. That happens sometimes in the preview, but won’t appear in the final export.

Now let’s improve it. First, we’ll swap out a few video clips to better match the tone. Augie allows you to select and replace media from over 130 million assets, including those from Getty Images, Pexels, and Unsplash—all with full commercial rights.

 **(30:28)**  

You can sync media precisely to spoken words using Augie’s **keyframe alignment**. For example, if a scene ends after the word “pursuit,” and you want it to end after “leaving,” simply drag the marker—it’s that easy.

This eliminates the need for traditional timeline-based video editing. The script, storyboard, and preview are all interconnected.

**(31:35)**  

Changing out assets is also straightforward. Say a clip doesn’t feel like “relentless pursuit”—you can easily replace it, search for something more appropriate, and trim it as needed.

If you prefer still images over video, those are available too. Augie supports portrait, square, and landscape formats with one-click resizing.

**(33:01)**  

Now, let's replace some stock content with original assets. The best videos come from your own materials. I’ll create two more videos to demonstrate.

First, I’ll make a narrated ad for Augie—targeting busy marketers—with the tone “magical.” I select a voice and let Augie write the script. It can preview audio, and I recommend listening to it in case it mispronounces brand names.

 **(35:19)**  

This time, instead of asking Augie to suggest stock content, I’ll use my own. I select a folder with screenshots, the Augie logo, and product usage images. Augie will automatically match these assets to appropriate moments in the script.

This helps you create highly personalized videos using your real footage and branding.

**(35:52)**  

Next, I’ll make a promo video for the Silicon Alley Sports Tournament—featuring pickleball and golf—targeted at tech professionals in New York this May. We’ll use the tone “bold.”

Once the script and voice are ready, I upload about 25 minutes of event footage. Augie uses computer vision to analyze and tag these clips by their content—like golf, pickleball, or networking.

 **(37:15)**  

As an extreme example, I uploaded *Pirates of the Caribbean* (for demo purposes only—don’t do this without rights). Augie recognizes content within it: Johnny Depp, pirates, skeletons, gold coins—even the director’s name. It can detect these elements in any video and let you search your footage using natural language.

This makes it easy to find and reuse moments from your own B-roll.

Everything you upload is private to you. We don’t use it to train AI models or share it publicly. Once your footage is uploaded and analyzed, you can build polished, contextually relevant videos much faster.

 **(39:29)**  

Next, I’ll show Augie’s **Highlighter** feature. If you have a long video (e.g., a 6-minute talk), you can use this tool to extract short, impactful clips for platforms like LinkedIn.

Upload your video and Augie will generate a transcript. You can search it by topic—for example, “generative video”—and highlight sections to turn into a social post.

**(41:00)**  

It’s as simple as highlighting words like you would in Google Docs. You can rearrange the order of clips, fix typos, add transitions, and select portrait or landscape mode for your export.

You can also export just the highlight video and bring it into Premiere or any editing tool if you prefer.

**(43:00)**  

The first ad we made is now ready. We gave Augie a simple prompt, a few assets, and let it build.

It used our assets and created a voiceover, visuals, and sequence. Of course, you can tweak anything further—replace clips, add more footage, or fine-tune transitions.

 **(44:34)**  

Let’s add music. Augie has nearly 10,000 pre-licensed tracks. You can fade in music, change volume, and even set when it starts—all with a few clicks.

The music adds emotional impact to your story.

 **(45:42)**  

Want your logo visible throughout the video? Use the **Objects** tab. You can drag in your logo, set its position, opacity, and apply visual effects. You can even watermark the entire video.

Adjusting timing for each object is also easy.

**(47:54)**  

Text boxes can also be fully customized. You can change colors, fonts, opacity, and styles. Augie remembers your brand colors and keeps them available for reuse.

We’re also adding custom font uploads and more styling presets soon.

 **(49:34)**  

You can also add layered content like QR codes or motion graphics, and control exactly when they appear. This gives you flexibility for more complex visual storytelling.

 **(51:25)**  

One attendee asked if Augie can stitch together live event coverage. Yes! Once you have the event file (MP4, QuickTime, etc.), you can upload it. It takes about 10 minutes to generate the transcript, and about an hour for full video analysis.

You can then auto-generate highlight videos or create polished recaps using your own footage and photos.

 **(52:35)**  

Here’s an example: a storyboard made entirely from static images. With Ken Burns effects and smooth transitions, it can still feel dynamic.

Everything is modular. You can mix videos and images however you like.

 **(53:49)**  

Another attendee asked about balancing personal branding (e.g., being on camera) with stock content. You can absolutely do both. Adding supporting visuals to talking head videos improves engagement by 25–30%.

Even a single cutaway to a relevant image can boost watch time significantly.

 **(55:03)**  

To insert images mid-video, just go to the relevant section, click "Add," and choose the asset. You can also switch layouts: picture-in-picture, split screen, or full-screen overlays.

This flexibility lets you tell your story however you want.

**(56:16)**  

The Silicon Alley video example shows Augie automatically selecting moments from 20+ minutes of footage—without manual editing. But you can still fine-tune. For example, if the script mentions “golf” but the video shows pickleball, just replace that segment and search for a golf swing.

Augie’s AI makes those matches fast.

**(58:57)**  

If you’re looking for diverse representation (e.g., Indian faces), you can search for "young Indian man with laptop" or other specific phrases. Augie can surface inclusive content from its stock libraries, including Getty.

We’re also working to expand diversity in both visuals and voice options.

**(59:50)**  

Someone mentioned captions—thank you for the reminder! Augie offers **automatic closed captions** in one click. You can customize fonts, colors, positions, and animations.

Captions improve accessibility and engagement, especially on social platforms.

**(1:01:26)**  

If there’s a typo or you want to reword a sentence, you can choose to edit the **captions only**, or **edit the script**, which re-generates the voiceover. Captions are great for emphasis, but always double-check them—they’re AI-generated and can miss context.

**(1:03:09)**  

You can also download the full transcript, collaborate via Dropbox Replay, and manage everything in your Augie workspace.

Before we wrap, let me show you something fun.

 **(1:03:44)**  

What if *Ocean’s Eleven* were a romantic comedy? I gave Augie that exact prompt and added one image. Here’s the result:

> *"Danny Ocean has a plan—but it’s not just about stealing hearts. When he meets Tess, sparks fly..."*

That entire video was written, voiced, and edited by Augie. All I did was type one prompt.

**(1:04:24)**  

Thanks, everyone! We’re just over time, but I appreciate you sticking around. You’ve seen how impactful video can be for your brand’s reach and storytelling.

Jeremy has generously shared a free 3-month trial for AIMG members. The code is **AIMG3months**—it’s in the chat. Try it out, explore what you can create, and let us know what you build!

Thanks again, Jeremy. This was fantastic.

 **(1:05:39)**  

Thanks so much. It’s been great to walk through this with all of you. If you try Augie and have feedback—good or bad—I’d love to hear it. Don’t hesitate to reach out on LinkedIn. Thanks again!