Mastering Advanced Marketing with ChatGPT Hands-On Training for Elite Marketers with David Passiak

Today, we have a special session with David, founder of Creator Pro, who has created some amazing AI-driven modules to tackle various marketing challenges. David has taught marketing to tens of thousands of people over the years, so it’s fantastic to have him guide us through advanced AI marketing strategies today.

**(00:55)**  

David, I’ll let you introduce yourself and dive right in since there’s a lot to cover.  

**(01:36)**  

Thank you! It’s wonderful to be here, and I appreciate everyone taking the time out of your busy day. A bit about my background: I founded Creator Pro AI, where we build custom GPTs and offer ChatGPT training. Early on, I noticed that people were struggling with prompts and using ChatGPT for advanced workflows. That’s how I began building custom GPTs and ultimately developed a comprehensive training approach. My background is somewhat unique—I began my career studying religion and mass movements, and I eventually shifted to working with brands, including running social media for Volkswagen. I developed a dialogue-based approach to innovation and collaboration, which has carried into my work with AI and ChatGPT.

**(03:40)**  

In early 2022, I began working intensively with ChatGPT, experimenting with ways to turn AI into a tool for full workflows by defining prompts, creating personas, and guiding step-by-step processes. This led me to design Creator Pro, which offers GPTs that perform the prompt engineering for you, allowing users to focus on doing the work directly. Let me share my screen to show you what we’re doing with Creator Pro, and then we’ll dive into a live exercise where we build a brand and develop content personas for AIMarketersGuild (AIMG).

**(04:57)**  

Creator Pro is a business accelerator with GPTs tailored for various roles and objectives: leadership, marketing, content creation, client services, and more. We also launched a suite specifically for AI marketers and agency owners. Today, we’ll use the brand architect GPT to walk through the process of building a brand, defining target audiences, and creating mission statements. This session is a preview of our upcoming advanced AI marketing certification program.

**(08:44)**  

One unique aspect of Creator Pro is our “Chain of Thought” approach. Chain of Thought is about guiding you step-by-step, similar to how an expert would approach a complex problem. It’s been central to recent developments in AI models, particularly those focused on complex reasoning. The reasoning model in the latest ChatGPT update uses this approach, which significantly enhances its ability to sequence ideas and provide solutions. However, it’s not perfect—it can’t access files or the internet, and its tone is a bit formal. The Creator Pro system combines this reasoning model with a more conversational, practical style that lets you focus on creativity rather than precise prompts.

**(11:23)**  

Let’s start building the brand for AIMG. Feel free to jump in with ideas as we identify the problems AIMG aims to solve and who it serves. 

**(12:35)**  

What issues would you like AIMG to help you solve?  

**(13:25)**  

I’ve been experimenting with demos and voice-to-text. Using the ChatGPT app’s voice feature, you can walk through complex tasks without needing to type, which I find helpful for productivity, especially when balancing meetings or when you’re on the go. So, let’s try capturing ideas for AIMG’s brand directly via voice-to-text. Feel free to share what problems or gaps AIMG can help fill for you.

**(15:27)**  

From the group, we’re hearing themes like filling knowledge gaps in AI and marketing, learning from expert insights, and finding practical value in the latest AI tools. There’s interest in connecting with like-minded marketers who share insights and leverage growth hacking. Let’s start with these.

**(17:13)**  

There’s often a misconception that AI must be approached like programming—highly technical and specific. However, I encourage more of a “stream of consciousness” approach where you speak or write openly about what’s most important to you. This lets the GPT focus on synthesis and editing, freeing you up to concentrate on high-level ideas without being bogged down by structure.

**(19:30)**  

So far, we have some key themes for AIMG’s problem identification and target audience: members looking to fill knowledge gaps in AI, distinguish hype from real value, and connect with experienced marketers. The target audience includes experienced marketers from various sectors—agency, brand, tech—along with industry veterans who are newer to AI. We could refine the audience profile based on whether we’re targeting, for example, data-driven companies or industries known as late adopters.

**(23:20)**  

A key benefit of Creator Pro’s Chain of Thought structure is that you get detailed, organized outlines that are readable and easy to work with. When you’ve identified what resonates, you can simply give feedback, and the AI will adapt in real-time.

**(25:57)**  

Now, we’re diving into potential solutions for AIMG. Based on our discussion, we’re seeing suggestions like curated AI tools, interactive case studies, live startup demos, and exclusive thought-leadership events. Each of these is a solution that can help members navigate the AI landscape, from understanding tools to gaining actionable insights. This is helpful for agencies or consultants pitching clients because it organizes brand details and potential solutions quickly and clearly.

**(33:12)**  

Next, we’ll discuss the brand’s functional and emotional benefits. I like to separate these because it helps teams think about how their product or service benefits customers on different levels. For AIMG, functional benefits might include accessing vetted tools and expert insights, while emotional benefits could be building confidence, reducing overwhelm, and fostering a sense of community.

**(35:17)**  

We’ve highlighted AIMG’s live events, but I’d like to emphasize that these events are central to the brand. Let’s make sure that comes through in the final version. Live events bring members together in real time for networking and direct engagement, a crucial part of AIMG’s value proposition.

**(37:16)**  

I also want to address an important question that came up about AI’s tendency to “please” the user. One approach is adjusting your custom instructions to include a confidence score for responses or to prompt the AI to ask clarifying questions. This helps create a more balanced dynamic rather than just accepting every answer.

**(41:22)**  

One of the advantages of using AI in this dialogue-based mode is that it mimics a “flow state.” This allows you to be highly productive and creatively engaged without experiencing the typical fatigue that comes from prolonged focus. Flow is typically challenging to maintain for long periods, but by offloading cognitive processing to AI, you can stay in a productive zone longer.

**(43:15)**  

The AI has now created potential mission statements for AIMG. One suggestion is “Connect, educate, and inspire marketers through curated tools, real-world insights, and live events, empowering them to make a significant impact on their roles and careers through the use of AI.” I’d modify this slightly to highlight community and professional growth, focusing on actionable AI impact.

**(47:07)**  

We’ve moved through vision and mission, and now we’re looking at tone, color palettes, fonts, and visual aesthetics. With this structure, we’ve essentially built an entire brand framework in about 25 minutes, producing detailed guidelines ready for any design or content team.

**(49:50)**  

Now, let’s discuss a few options for the upcoming advanced AI marketing training program. This will be a series of four in-depth masterminds designed to equip marketers with practical, advanced skills for using ChatGPT. Topics will include Chain of Thought reasoning, custom GPTs for brand building, content planning, and customer journey mapping, plus strategies for lead generation and campaign development. The goal is to help marketers develop a range of critical AI skills.