Stress-Free B2B Video Production

**(00:00:00)**  

Today, we have a special edition featuring Isaac Gili and the team from Shuffll. I've been speaking with Isaac for a while about their innovative approach to video production, and I'm excited to share it with you all. I think this will be really valuable for many of you.  

This session is more of a conversation than a webinar, so please jump in with questions or feedback. Feel free to raise your hand or comment in the chat. This input is incredibly helpful for Shuffll, and your questions often address what others are thinking too. With that, Isaac, I’ll hand it over to you. Excited to see what you’ve got for us!

**(01:19:00)**  

Thanks so much! I’m Isaac, the CEO of Shuffll, and I’m joined by my colleague, Yit. We’re thrilled to be here and share what we’ve built, which focuses on making B2B video production stress-free—something that’s easier said than done!  

There are generally two main ways to create video content today. One is DIY: you write the script, record yourself, edit, and add music—all very time-consuming. The second option is to hire an agency, which can be quite costly. Either way, it often feels like you’re trading time for money, and both options can be overwhelming. 

At Shuffll, we’re trying to bridge that gap by making video production efficient, scalable, and accessible for everyone in your team.

**(02:29:00)**  

Now, let’s dive into our topic—B2B video production. The title says it all: “Stress-Free B2B Video? … Said No One Ever.” Today, businesses don’t need to rely solely on cold emails and calls to engage customers. Instead, they can attract leads by creating meaningful, educational content that showcases their expertise. Social media platforms, both professional and lifestyle-focused, allow companies to establish thought leadership and draw clients to them organically.  

In recent years, companies have started putting their employees in front of the camera to create authentic connections with their audience. These videos often feature employees discussing their areas of expertise, helping to foster trust and establish thought leadership. Video is one of the most effective content formats, but it’s difficult to produce at a high standard consistently.

**(05:52:00)**  

You don’t have to be an influencer to influence others. Many companies we admire are doing this well by putting their employees on camera to showcase their expertise. Yit will highlight some specific companies that are excelling at this approach and then show how you can start doing it too.

**(09:39:00)**  

Thanks, Isaac! Here are a few companies really leveraging video in unique ways:

**Kommo:** They’re a smaller company with a strong content team and an in-house video producer, Raina, who scripts content and manages post-production. Their CEO, content manager, and go-to-market manager all participate in videos, with Raina coaching them remotely. Their videos are recognizable, valuable, and authentic, offering classic thought leadership content.  

**SproutLoud:** A larger SMB providing distributed marketing solutions. Aaron, their demand generation manager, creates engaging, memorable videos as part of his series on the company’s LinkedIn page. When he shares these videos himself, they receive 4x the engagement, as he’s built a personal following around his video content.  

**Salesboat:** A small team with fewer than 10 people. They create a variety of video content featuring humor, thought leadership, and short explainers. Their VP of Community, Joshua, shared that they’re creating high volumes of video content to engage their audience and strengthen brand loyalty, given that their company is still evolving.  

**Walnut:** A software company creating a range of video content on LinkedIn, covering sales tips, customer testimonials, and product features. They produce short, digestible content that’s highly consistent, supporting their brand message and encouraging faster sales cycles.

**(16:06:00)**  

Following these examples, we conducted a study on 500 U.S.-based B2B tech companies with 30 to 200 employees to see how they use video content. Our findings were surprising.

**(16:52:00)**  

A staggering 70% of the companies we reviewed aren’t posting any video content. While some may include videos in newsletters or private channels, they are missing out on public engagement. This raises the question: why aren’t more companies using video?

**(17:45:00)**  

It comes down to the challenges of producing video content: it’s hard to keep up a consistent standard, involve non-marketing employees, and align with brand identity. This complexity makes it daunting for companies to engage in regular video production.

**(18:17:00)**  

Here’s a typical video production process: research, scriptwriting, planning, shooting, editing, and then post-production work like adding music and motion design. This complex chain can take weeks for a single video. To gain consistent exposure, you need to create video content continuously, but traditional methods make that nearly impossible.

At Shuffll, we streamline this process to make video production fast, simple, and scalable. Our process reduces video creation to three stages: planning, recording, and minor editing. Let me show you an example of how it works.

**(19:28:00)**  

Here’s a video we created with branding, subtitles, and animation. Typically, creating a video like this would take hours if not days, especially if you used an agency. With Shuffll, however, you can achieve the same result in just minutes.

**(21:00:00)**  

Let’s go through how Shuffll works. First, you answer a few basic questions about your company and brand, and we gather information directly from your website to learn about your services, colors, and logos. We’ll also generate a brand story to align your content with your voice and identity.  

In the dashboard, you can manage multiple projects, collaborate with team members, and handle branding assets. To start a new project, simply select the type of video you want—thought leadership, explainer, or training. From there, Shuffll provides ideas for topics based on trends and competitors, ensuring your content is relevant.

**(22:39:00)**  

Once you select a theme, Shuffll generates a complete storyline with scenes, scripts, and brand-appropriate animations. Our platform even includes a teleprompter, which can be voice-activated, and lets you record takes until you’re satisfied. After recording, we handle all post-production—adding lighting effects, subtitles, animations, and more—so your video is ready to publish in minutes.

With Shuffll, what used to take days now takes as little as 15-20 minutes, allowing teams to create more videos, more frequently, and at a high standard.

**(26:11:00)**  

The goal is to empower employees to become influencers without feeling overwhelmed. We want them to remain authentic while automating everything else around them. Our motto is “Everything is AI, but you.” We use AI to enhance the production process, but keep people at the core.

**(27:31:00)**  

One thing to note: video quality will depend on the equipment you use. We recommend some basic setup tips to help you look your best on camera, as a clear recording will pair better with Shuffll’s motion graphics and animations.

**(28:55:00)**  

We’re officially launching on October 8th and will be hosting an event in New York City to celebrate. It’ll be an immersive experience at Loom Studios, and everyone here is invited. We’re also planning events in San Diego, Los Angeles, and San Francisco later in October.  

**(30:36:00)**  

Pricing is $59 per user per month, and everyone here will get a discount code. David will share that with you after the session.

**(31:41:00)**  

For those who work on collaborative videos, you can invite guests to contribute without them needing to pay for their own accounts. For instance, if you need a client to make a brief appearance in a series, you can add them as a guest.  

**(36:06:00)**  

In terms of repurposing old content, right now Shuffll is designed for creating new videos directly on the platform, but many clients have asked for this feature, so it’s on our roadmap for the next few months.

**(39:54:00)**  

A question came up about encouraging people, like data scientists, to get on camera. One way is to simplify the process for them by having scripts and storylines ready, so all they have to do is read their lines. This keeps their time commitment minimal while making the process efficient and effective.

**(43:42:00)**  

For anyone just getting started, a thought leadership video is a great first project. Cover a topic related to your field that you find interesting. By sharing your insights, you can take the first steps toward building thought leadership in your area.

**(47:48:00)**  

In terms of measuring success, clients often see immediate increases in engagement—sometimes up to 4x what they were seeing before. Others find that they can produce significantly more content, going from one video per month to ten per week.

**(50:52:00)**  

This has been a fantastic session. We’ll be following up with the discount code and details on our launch event. For anyone interested in the larger trends around AI video production, we’re here to continue the conversation.

**(54:52:00)**  

Thanks, everyone, for joining! Isaac and Yit, thank you so much for sharing Shuffll with us. We look forward to the