Vibe Marketing 101 Build Your Own Voice AI Agent in Minutes

Daksh explains how to build a Voice AI Agent using the WPI platform, focusing on empowering marketers to create automated voice agents that handle calls, answer questions, and transfer calls. He demonstrates creating a simple demo where a voice agent calls a user, answers company-related queries, and can transfer the call to a human.

Daksh walks through:

* Setting up a Voice AI Agent in WPI.

* Creating a knowledge base using ChatGPT and the company’s website.

* Configuring system prompts to control the agent’s tone and style.

* Using text-to-speech engines like ElevenLabs.

* Setting up call forwarding and phone number linking.

* Cost considerations and model configurations.

He also shares how to connect Lovable (a landing page tool) with WPI using API keys and form submissions. This no-code approach empowers marketers to build Voice AI agents without developer help.

**Nicola Quail:**

Great to have everyone joining us again. For those here for the first time, I'm Nicola Quail, co-founder of AI Marketers Guild APAC, alongside my colleagues in Singapore (Thru) and India (Daksh and Anadi). We're excited to see this community expand across Asia Pacific. Before I introduce our guest speaker, I’d like to give a quick background on who we are.

AI Marketers Guild was the brainchild of marketer David Berkowitz, and since its launch two years ago, it has grown into a significant community in North America. We wanted to build a regional community showcasing local AI pioneers, marketing best practices, and world-class AI thought leaders through monthly webinars. Rather than just dabbling, we're thrilled that everyone here is diving in.

Speaking of AI thought leaders, I'm very excited to introduce our next speaker and colleague, Daksh Sharma. Daksh will share more about himself, but he's the Director of Ipit, a global digital marketing agency that places AI at the center of its services. He's also a member of the Forbes Agency Council and deeply involved in AI and AI agents.

Today's session will introduce the concept of Vibe Marketing—something that took me a moment to understand when I first heard it—but it’s about simplifying your day-to-day tasks, building deeper brand connections, and exploring the future of marketing. Imagine having a marketing department of one! I’m looking forward to learning more, so I’ll hand over to Daksh now.

**Nicola Quail:**

Great to have everyone joining us again. For first-timers, I’m Nicola Quail, co-founder of AI Marketers Guild APAC, alongside Thru in Singapore and Daksh and Anadi in India. We’re thrilled to expand our community across the Asia Pacific.

AI Marketers Guild, founded by marketer David Berkowitz, started two years ago in North America and has grown significantly. We launched this regional community to showcase local AI pioneers, marketing best practices, and world-class AI thought leaders through monthly webinars. You’re all leaning in, and that’s fantastic.

Today’s speaker is Daksh Sharma. Daksh is Director at Ipit, a global digital marketing agency that centers AI in its services, and a member of the Forbes Agency Council. He’s deeply engaged in AI and AI agents. Today, he’ll introduce us to Vibe Marketing—a concept that simplifies daily tasks, fosters deeper brand connections, and signals the future of marketing. Imagine a one-person marketing department powered by AI. Over to you, Daksh!

(02:00)

**Daksh Sharma:**

Thank you, Nicola. Today’s session is a Vibe Marketing 101. No boring slides—we’ll jump straight into a live demo. You’ll learn how to build a Voice AI Agent yourself, without developers or professionals. Over the next 15–20 minutes, we’ll guide you through the process.

(03:19)

**Daksh Sharma:**

A Voice AI Agent is an AI that speaks like a human and handles business queries. In our demo, we’ve created a form for Insights Exchange. When someone enters their phone number and email, the AI agent calls them.

(03:54)

**Daksh Sharma (demo):**

Here’s the form—enter your number, email, and company. Instead of an automated email, you’ll get a call from the AI.

*(Submits form.)*

You: “Can you say your name once more?”

AI: “Owen. How can I assist you today?”

You: “Tell me about Insights Exchange.”

AI: “Insights Exchange, founded by Nicola Quail, delivers meaningful insights through research and data analysis. We help businesses grow with insightful data.”

You: “Can you tell me more about Nicola?”

AI: “Nicola is originally from New Zealand, with a rich background in market research and data analysis. She’s passionate about helping businesses grow through insightful data.”

You: “Can you transfer the call now?”

AI: *(Transfers the call to a human agent.)*

So the AI agent “Helen” called, answered questions, and transferred to human support when needed.

(06:00)

**Daksh Sharma:**

Now, I'll show how you can build this using WPI (the voice AI platform). Let’s log into WPI and go to the dashboard.

*(Shows WPI interface.)*

Our assistant, “Insights Exchange Assistant,” is trained to answer questions on behalf of the company. The first message is a dynamic variable: “Hi, {name}, this is Helen. How can I help you today?” That pulls the prospect’s name from the form we submitted.

(07:48)

**Daksh Sharma:**

When training the agent, we treat it like a person: we specify tone, style, response guidelines, and ask for natural pauses to mimic human speech. We also include fallback instructions: if the agent doesn’t know an answer, it apologizes and invites a human to step in.

(08:49)

**Daksh Sharma:**

To create an agent, click “Create Assistant” and choose a template—blank or guided. The system prompt defines how the assistant behaves, paired with a knowledge base that holds company information.

We built our knowledge base from Insights Exchange’s website using ChatGPT. That defines what the agent knows.

(10:27)

**Daksh Sharma:**

Next, choose the OpenAI model (we use GPT‑4o). You can see cost (\$0.12 per minute) and latency based on model, voice, and transcription. Adjust the temperature to control creativity.

(11:36)

Daksh Sharma:

Select a text-to-speech engine—like ElevenLabs, which offers a human-like voice. If cost is a concern, choose Cartesia, WPI voice, or Play.ht. Recap: we’ve configured the system prompt (instructions), knowledge base (info source), voice engine, and temperature.

(12:42)

**Daksh Sharma:**

You can also integrate tools—like sending emails, SMS, calendar booking (e.g., with Cal.com)—and setting up call forwarding. In the demo, the AI transfers calls based on specified numbers.

(13:41)

**Daksh Sharma:**

Link the assistant to a phone number. This ensures inbound callers hear the agent’s voice (e.g., Helen). WPI allows you to assign a dedicated voice agent number easily through the dashboard.

(16:17)

**Participant (Nicola):**

What other factors influence cost besides latency?

**Daksh Sharma:**

Let’s break it down. WPI charges \$0.05 per minute, plus the model’s cost, speech-to-text, and text-to-speech engine—with TTS being the largest share.

(16:59)

**Daksh Sharma:**

Some asked about HeyMira—it’s a real estate voice tool, but we’ll cover that in another session.

(17:57)

**Daksh Sharma:**

What about the system prompt and knowledge base? All of that was created with ChatGPT. I told ChatGPT: “Create an inbound voice agent on WPI for Insights Exchange.” It generated the knowledge base, prompts, and integration instructions. I refined the prompt for a more natural tone.

(20:14)

**Daksh Sharma:**

The key to a great voice AI agent is the system prompt. You test, refine, and adjust it until the speech sounds natural—not robotic. You configure speech settings, test the agent, and iterate.

(20:46)

**Daksh Sharma:**

How did I create the form? I used ChatGPT to generate code for Lovable.dev, a landing page tool. I prompted ChatGPT to create a form that triggers WPI on submission. Then I connected a custom domain and set up the API call to WPI with assistant ID, API key, and phone number ID. No database required—Lovable handled the integration.

(22:02)

**Daksh Sharma:**

So, in summary:

* Use Lovable and WPI with ChatGPT to automate the integration.

* Fill the form → trigger WPI call.

* ChatGPT did the heavy lifting—form code and prompt generation.

* WPI handles calls; Lovable triggers the call.

(23:14)

**Participant (Sushita/Shubham):**

How did you connect Lovable to WPI? What code did you need?

**Daksh Sharma:**

I’ll share screens and prompts after the session, including the assistant ID, WPI API key, and phone number ID. You pass these in the form prompt. In a real setup, don’t expose those on the frontend—store them securely.

(25:26)

**Daksh Sharma:**

Once form values and keys are configured, Lovable invokes WPI’s API to initiate calls. WPI charges \$0.05 per call, plus model and speech costs. That’s the pricing structure.

(26:41)

**Participant (Mark):**

How long would it take a newbie to set this up?

**Daksh Sharma:**

With prompts for WPI and Lovable, you can build and test your agent in under a day. Aim to create your own after this session!

About WPI vs. HeyMira: WPI is more general; HeyMira is tailored for real estate voice use.

(27:53)

**Daksh Sharma:**

If anyone wants to experiment, create an account now. We’re here to help in this working session. Future sessions will cover AI-generated animated videos and product videos.

**Nicola Quail:**

Before we close, can you explain Vibe Marketing?

(30:18)

**Sushita (and Nicola):**

Vibe Marketing enables you to create AI agents for all aspects of marketing—creative development, customer service with voice agents, performance marketing, social listening—building a one-person agency powered by AI. It scales your capabilities rapidly, allowing fast testing and iterative learning. It doesn’t replace a human team yet, but it empowers lean teams to do much more.

(32:07)

**Daksh Sharma:**

Vibe Marketing turns you into a specialist with “superpowers”—creating voice AI agents, for example, was impossible three months ago without code. Now, using tools like Lovable.dev, ChatGPT, and WPI, anyone can build their own voice AI agent. This makes you 10x more capable.

(33:20)

**Nicola Quail:**

That’s fantastic. I now have a voice agent! We’re eager to see how this applies to consumer brands or tech brands. We’ll continue exploring other Vibe Marketing agents—like AI-generated videos. Thank you, Daksh and Sushita, and thanks to everyone who joined. We’ll circulate the recording and prompts, and we hope you’ll all try building your own voice agents. Goodbye!